First it was pink slime. Then, it was crushed cochineal beetles in your favorite strawberry-flavored Starbucks drinks. Briefly, it was tuna scrape. And any day now, it's going to be meat glue. More than ever before, it seems consumers are demanding to know what's in their food and why.
"I’m beginning to see now that consumers are pushing back," Michael Doyle, Ph.D., director of the Center for Food Safety at the University of Georgia, tells The Huffington Post. "They want more transparency. Pink slime was a great example. It wasn't whether the food was safe or not but, ‘Hey, they're putting ammonia in my ground beef, and I don't like that.'"
Understandable, considering ammonia is usually associated with household cleaners or fertilizers. But not liking ammonia in ground beef is entirely different from ammonia in ground beef hurting our health. That said, the health concerns "may be moot," HuffPost blogger and director of the Yale Prevention Research Center David Katz, M.D., writes. "If people don't like the idea of eating it, it will go away."
This power of the public to make changes to Big Food has been largely fueled by blogs and social media, says Doyle. "Foodies and people who are maybe more purists in their food are more concerned, spending more time on the blogs," he says. "They use the blogs to get their perspective out and put pressure on the retailers, who put pressure on the processors." Consumer safety organizations are also putting pressure on food processors.
The Center for Science in the Public Interest (CSPI) is calling for improved food policies that promote sustainable food and changes to the food industry, according to executive director and HuffPost blogger Michael F. Jacobson, who noted that pink slime was a wake-up call to many Americans. "And they clearly didn't like what they saw," he writes.But before big changes happen, there are likely to be more stomachs turned over other ingredients. "I want to say to people, if you were grossed out by pink slime, there's more to come,” CSPI staff attorney Sarah Klein told Cleveland.com. "In pink slime, we are looking at a product that is unsavory, but not unsafe -- we don't have any evidence to suggest the ammonia treatment is dangerous," Klein said. "But the public outcry over this has illustrated a couple things: consumers want to know what's in their food, and the USDA needs to take a much closer look at labeling -- not just of ground beef, but of all labeling." An overhaul of food labeling is most likely still a while off.
In the meantime, consumers' increased curiosity into food production could result in a return to cleaner eating. "What I know best is that the foods best for health are generally not prone to any such adulterations," writes Katz, who suggests eating foods made from ingredients you have heard of, recognize as either a plant or animal and can pronounce. Easier said than done, given how many processed foods have miles-long ingredients lists, many of which are surprising, scary or downright unnecessary. That's why we wanted to take a closer look at what else is hiding in processed foods. While their origins may be less than tasty and their names hard to pronounce, they don't necessarily present any immediate health concerns, experts say. Still, we'd rather know when we're eating beaver. "In general, I think most consumers will be shocked to find out what's really in their food," Bruce Bradley, food industry veteran and food blogger, tells The Huffington Post, "and even the savviest label readers may not truly understand what they're eating."
Wood pulp: Where you'll find it: In shredded cheese, salad dressings, chocolate milk and more, according to the Wall Street Journal. It's added to foods to keep them from clumping by blocking moisture, and can thicken foods in the pace of oil or flour, which cost more.
Silicon Dioxide: What it is: Also known as silica, it's most often present as quartz or sand Where you'll find it: Various fast food options, like Wendy's chili and Taco Bell's meat filling. It's added to foods as an anti-caking agent, to keep them from clumping
Titanium Dioxide: What it is: A chemical related to the mined metallic element titanium. Where you'll find it: Sunscreen. It's a UV light absorber, says Doyle, but also works as a lightener in foods. It's often used to whiten skim milk, which, after the fat is removed, can appear slightly blue, he says. It may also be used in salad dressings, coffee creamers and frosting
Azodicarbonamide: What it is: A processing agent Where you'll find it: Plastics, like yoga mats and the soles of your shoes, according to TIME's Healthland -- as well as hamburger buns
Shellac: What it is: Secretions from a bug native to Thailand, Health.com reports Where you'll find it: Coating your favorite shiny sweets, like jelly beans. Look for it on ingredients lists as "confectioner's glaze."
Bone Char: What it is: Charred cattle bones Where you'll find it: While it's used less and less in foods these days, says Bradley, it was historically used to make sugar appear whiter and more pure.
L-Cysteine: What it is: An amino acid made from human hair or duck feathers Where you'll find it: Used as a dough conditioner in some bread products, Bradley says, which can improve the texture and feel of products, as well as prolong their shelf life.
Ammonium Sulfate: What it is: A salt compound comprised of nitrogen Where you'll find it: In some fertilizers -- and in some breads, like the rolls at Subway. Chemicals with ammonia are typically added to neutralize a food that's too acidic
Castoreum: What it is: Extract from beaver perineal glands Where you'll find it: "Natural flavoring is defined by the FDA as any substance extracted, distilled or otherwise derived from 'natural' materials, such as plant or animal matter," Bradley explains. "In the case of strawberry and raspberry flavorings, some natural berry flavors may actually be enhanced by castoreum." It's also sometimes taken (intentionally) in supplement form.